Founded in 2018, Therapy Pets is a mental health awareness campaign dedicated to building support and understanding for the commonly stigmatized mental health community. There is no better source of unconditional love and understanding than our pets. They are our family, our best friends, our stress relievers. That’s why Therapy Pets features vibrant digital content inspired by the companionship of pets, along with unique, fact-based messages in support of mental health. Each pet featured on the Therapy Pets platform is a true-to-life animal companion belonging to one of our extended family of 70K+ social media followers, supporters, and the proud pet-owners who help operate the campaign.

The Public Good Projects (PGP) manages the Therapy Pets campaign. PGP is a collection of pet owners with expertise in health and media.